Like a busy woman, SIERRA doesn’t mess around – its lightweight acetate, larger lenses and wider fit is ideal for everyday wear.
Size
Lens
SECOND CHANCESFREE REPLACEMENTSWe get it, accidents happen
FREE 2-DAY SHIPPINGOn orders $255+ and 30-day returns
VARIETY IN EVERY PIECEHand-mixed and crafted in small batches
Blue Light Lenses
Our scratch-resistant CR39 Blue Light lenses are equipped with anti-reflective coatings and filter out harmful blue light without compromising clarity.
Free Replacements
We know sh*t happens. That's why we have a Second Chances Warranty. If accidental breakage or damage occurs to your full-price frames, we provide a new complimentary replacement.
Premium Case
Our packaging suite includes a sleek drawer box, vegan leather clamshell case lined with green satin interior, and microfiber pouch for frame polishing and easy lens cleaning.
Handcrafted
Every frame starts as a creative idea in our New Orleans design studio. Each pair is then thoughtfully handcrafted and carefully tested down to the last detail.
Construction
This handcrafted, acetate frame, features a glossy finish
Its adjustable temple wire allows for a customized fit
Riveted temples enhance the frame's durability
Each frame is unique with a slight variation in pattern and color thanks to the handmade process
Sku: 27672
This handcrafted, acetate frame, features a glossy finish
Its adjustable temple wire allows for a customized fit
Riveted temples enhance the frame's durability
Each frame is unique with a slight variation in pattern and color thanks to the handmade process
Sku: 27672
Our warranty promise is twofold: The Second Chances program has your back. Should breakage or damage occur to your full-price frames, we provide a new, complimentary replacement.
The Lifetime Warranty program kicks in when anything happens to your replacement frames. You're eligible to receive a new pair for a standard fee, for life.
Purchased full-priced KREWE readers, vanity, or blue light lenses? We got you. These also qualify individually for the above programs.
SIERRA has an average look on any average size face shape
Fit: 130mm (Average fit is 127mm-137mm)
Eye: 52mm (Medium eye size is 50mm-53mm)
Temple: 148mm
Bridge: 18mm
No one knows your face shape quite like you. Here’s a little wisdom from our design studio to help you trust your gut.
HEART
Wider towards forehead and becomes more narrow at chin.
ROUND & OVAL
Face is longer than or the same as it is wide. Jaw is more narrow than cheekbones.
SQUARE & RECTANGLE
Wide at forehead or hairline. Continues to be wide at jawline.
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CUSTOM VANITY LENSES
We’ve created 6 completely custom vanity lens colors and applied them to a curated collection of fan favorite frames. Order online or try ’em on in store to see what the buzz is about. Customize almost any frame with the vanity lens of your choosing at all KREWE locations.
Great news! Our KREWE stores can fill your RX lenses. Head to your local KREWE Store with your current prescription in hand. Note: RX services are unavailable at Chicago, Charleston, Atlanta, Sandestin, Baton Rouge, and Nashville locations.
NOT NEAR A STORE?
You can purchase your KREWE frame online and bring them to your trusted optician or an authorized KREWE Retailer (look for the "RX" in the store details).
KREWE CELEBRATES PRIDE
For the third annual edCFDA (Council of Fashion Designers of America) Pride Eyewear initiative, we reimagined our BRIGITTE frames in a limited-edition design crafted from custom + exclusive KREWE acetates.
A portion of the proceeds from the sale of The Pride Capsule will be donated to Bring Change to Mind’s LGBTQ+ Youth Mental Health Program. This organization is devoted to ending the stigma around mental illness by empowering LGBTQ+ youth and their allies to have open discussions about mental health and wellness.
A HOLIDAY GIFT, ON US
Our limited-edition Oversized Polishing Scarf is yours free on all frame orders while supplies last this season. Perfect for polishing or accessorizing.
We’re giving big Elton energy this Carnival season. Inspired by our favorite icon, we’re embracing all things weird and wonderful with a limited-edition collection of frames that follow suit. Each exclusive style features our Mardi Gras custom acetate, Revelry.
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OPALINE
MEET OUR LATEST CUSTOM COLLECTION
this handcrafted acetate reflects the pearlescent drops of light in a spectrum of colors to bring all the good vibes
you won't find this colorway anywhere else in the world. designed in partnership with the Mazzucchelli family in Italy, this
custom pattern is reminiscent of the hopeful opal stone.
MARDI GRAS 2023:
DOUBLOON
The limited edition design was inspired by the colorful Doubloons tossed at parades since the 1960’s. Our custom acetate shines bright with a colorful tangerine tortoise and hints of silver glitter. During carnival season, everything goes.
PRIDE 2023:
AMORE
As a part of the second annual edCFDA Pride Eyewear initiative, we’re proud to introduce our custom Pride Collection. The exclusive collection of 260 units features an iconic checkered-acetate in two best-selling KREWE styles. In support of the edCFDA initiative, a portion of proceeds will be donated to the Trans Latin@ Coalition.
WHAT IS BLUE LIGHT?
Blue light isn’t all bad — in fact, the sun provides us with healthy amounts of it. But overexposure of blue light from screens can cause digital eye strain, headaches, and sleep cycle disruption.
HOW DOES IT WORK?
We took our premium, scratch-resistant CR39 lenses & equipped them with anti-reflective and special coatings to filter out harmful blue light and UV light without altering your clarity of vision.
*Lenses have slight tint but are still clear. Please allow for an additional 48 hours for processing — all lenses are hand-cut to order. Frames with blue light lenses added are exchange only.
DKK 
